#219 - Kevin Bulmer: Storytelling, Personal Branding, and Building Emotional Connections in Marketing

Kevin Bulmer, founder of NSM Brand Media and the voice behind the No Schedule Man, joins Jason Hunt on Drop The Mic to unpack the power of storytelling, personal branding, and authentic connection in a noisy digital world. From his roots in radio to navigating the evolution of digital marketing, Kevin shares real-world insights on how entrepreneurs can amplify their brand story while balancing AI tools with human emotion. The episode dives into strategies for emotional marketing, the ROI of storytelling, and why your personal brand might be your most valuable asset in 2025. Whether you’re a marketer, small business owner, or creator, this conversation is packed with actionable takeaways to help you connect, engage, and grow. 00:32 – Why long intros kill engagement and podcasting lessons from radio04:50 – Kevin’s journey from radio to motorsports to marketing and speaking08:15 – Why personal branding matters more than ever in the AI era09:01 – Building authenticity: How to blend your story with your business13:34 – The real estate example: Mixing professional and personal content17:43 – Overcoming perfectionism and imposter syndrome with repetition20:09 – Instagram’s new “trial” content feature and testing content publicly27:38 – The importance of storytelling and crafting a brand story31:27 – Emotional connection vs. top-of-mind awareness in marketing35:21 – Is traditional media still a good investment?39:00 – The role of AI: Amplification tool or creativity killer?42:39 – Why storytelling and emotional connection will always win in marketing43:00 – Where to connect with Kevin Bulmer online SUPPORT AND CONNECT: Website: ⁠https://jayhunt.social YouTube: https://www.youtube.com/@jayhuntofficial