218: You’ve Outgrown Your Brand... Burn it Down or Refresh?

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh? In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision. In this episode, you'll learn: The key differences between a total rebrand and a brand evolution How to assess which elements of your brand to keep, update, or retire Why some designers advocate for lengthy rebranding processes, and why I take a different approach An inside look at the rebranding process within The Co+Creation Club Work with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer! APPLY NOW: https://whitedeer.com.au/clubsale Launch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunch Watch on YouTube: https://youtu.be/EWY1P52jBHc Read on the Blog: https://whitedeer.com.au/ep218/ Intro 0:00 Why this is important 1:01 Rebrand vs evolution 3:32 Questions to ask 8:00 Client example 13:00 Steps to follow 19:25 WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio