218: The Catalyst by Jonah Berger

Today’s author promises to help us identify the key barriers to change and show us how to mitigate them. Join Mike & Cory as they explore how to catalyze change. Support the Show Mike’s newsletter from the Newsletter Marketing Summit The Catalyst by Jonah Berger Recommend a Book Liminal Thinking by Dave Gray Good to Great by Jim Collins Simple Marketing for Smart People by Billy Broas Time Timer Shawn Blanc’s Clear Action Planner Diffusion of Innovations by Everett Rogers Inner Excellence by Jim Murphy Tiny Experiments by Anne-Laure Le Cunff Million Dollar Weekend by Noah Kagan Bookworm Shirts Mike's Rating: 4.0 Cory's Rating: 3.0