#217 - Travis Stephenson: The Future of Email & AI in Marketing

Travis Stephenson is a serial entrepreneur who has built and sold businesses, including a Messenger automation company, and now teaches entrepreneurs how to create scalable digital products. In this episode of Drop The Mic, Travis shares his insights on leveraging AI, building an audience from scratch, and why a business that doesn’t serve your lifestyle isn’t worth running. We dive deep into: The evolution of AI in marketing and business automation How Travis scaled and sold his company The power of email marketing and why newsletters are making a comeback How to create and sell digital products with his Paid Masterclass Method The future of AI-driven entrepreneurship If you're looking to scale your business, leverage AI, and create digital products that actually make an impact, this episode is for you. [00:00] - Introduction: Meet Travis Stephenson [02:30] - From CrossFit gym owner to digital entrepreneur [05:45] - Why Travis sold his Messenger automation company [10:15] - The shift from software CEO to digital product creator [15:30] - How AI is reshaping marketing and business operations [20:45] - The Paid Masterclass Method: How to package and sell knowledge [26:15] - Using AI to automate content creation and marketing [32:30] - The resurgence of newsletters and why big brands want them [38:45] - The biggest mistakes entrepreneurs make when launching digital products [44:00] - How to turn knowledge into revenue through community-driven learning [50:15] - Future predictions: AI’s impact on business over the next five years [55:00] - Where to connect with Travis and learn more This episode is packed with value for digital marketers, entrepreneurs, and anyone looking to build a scalable, AI-powered business. SUPPORT AND CONNECT: Website: ⁠https://jayhunt.social YouTube: https://www.youtube.com/@jayhuntofficial