217: Digital Marketing on Instagram & Building a STAN Store

Have you ever wondered if it"s truly possible to turn a passion for baking into a thriving digital business? Join us as we explore the transformative journey of Kylie Barker, the visionary behind Tism Treats, who did just that. Transitioning from a traditional bakery setup to selling digital recipes online, Kylie shares her innovative approach to overcoming the skepticism of paid content in a digital age swamped with free alternatives. Discover how her curiosity-driven marketing on Instagram became the catalyst for her success in reaching over 62,000 followers. Our conversation takes a poignant turn as we discuss how an unexpected personal loss led to an inspiring tale of resilience and entrepreneurship. Using a stimulus check to purchase a KitchenAid mixer, Kylie rebuilt her life and brand amidst financial strains and the global pandemic. Her story is a testament to the power of baking as a healing tool and the strategic decision to use a Stand Store to simplify her business operations without the need for a full-blown website. Her journey offers hope and motivation for anyone facing life"s challenges. We also celebrate the art of balancing entrepreneurship with motherhood, highlighting Kylie"s personal experiences raising a son with autism. This experience has deeply shaped her perspective and determination, allowing her to craft compelling content that captivates and connects with her audience. Through her story, we are reminded that life"s setbacks can be transformative, turning obstacles into opportunities for growth. Tune in to be inspired by Kylie"s journey and join our community on Instagram to share your thoughts and feedback as we empower each other in our entrepreneurial endeavors. Connect with Kylie: Website: https://tismtreats.shop/  https://stan.store/tismtreatsbyk  Instagram: https://www.instagram.com/tismtreats/ Camille’s Website: https://camillewalker.co/call-me-ceo-podcast/  Connect with Camille Walker: Follow Camille on Instagram: www.instagram.com/CamilleWalker.co Follow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast