#215: Ibrahim Mohmed (CourtSide Media & Taja AI) — Revolutionizing Content Creation

Ibrahim Mohmed is the founder of CourtSide Media Group and the co-founder & CEO of Taja AI. His entrepreneurial journey began right here in Ohio, where he launched CourtSide Media, a digital media agency that serves influencers with audiences ranging from 1 million to 75 million followers across various social platforms. Through CourtSide Media, Ibrahim has collaborated with high-profile clients including NBA legend Kevin Garnett, Cleveland’s FutureLAND annual conference, and prominent influencer Lauren Fitzmaurice—effectively amplifying their reach and impact through strategic, organic growth. Building on his success with CourtSide, Ibrahim co-founded Taja AI—a platform designed specifically to empower small businesses and content creators. TAJA AI automates content workflows by optimizing, repurposing, and scheduling content, significantly saving time for thousands of creators while maximizing their audience engagement and discoverability. Beyond his entrepreneurial ventures, Ibrahim is deeply committed to social impact through his organization, Nile Nights, which curates events to raise awareness and funds for individuals and communities affected by the ongoing conflict in Sudan. As a founder at the forefront of media and AI, Ibrahim offers powerful insight into where the space is headed and what it takes to succeed within it—please enjoy this fascinating conversation with Ibrahim Mohmed. 00:00:00 - The Shift to Video Podcasting   00:04:06 - Understanding Taja AI   00:06:03 - The Entrepreneurial Journey Begins   00:08:14 - The Drive for Storytelling in Media   00:11:47 - The Power of Technological Leverage   00:13:22 - The Vision and Evolution of Taja AI   00:15:31 - User Experience and Product Functionality   00:17:36 - Building a Scalable Company with AI   00:20:35 - The Changing Landscape of Venture Capital   00:22:10 - Navigating Model Providers in AI   00:23:30 - Navigating Competition in the AI Landscape   00:26:26 - Understanding Vibe Coding and Its Impact   00:27:52 - Product Philosophy and Customer Engagement   00:29:41 - Common Mistakes Creators Make   00:32:34 - The Intersection of AI and Human Creativity   00:35:01 - Sustainable Business Models in Content Creation   00:36:42 - Personal Impact and Future Aspirations   00:37:48 - Embracing Adversity in Entrepreneurship   00:40:28 - Looking Ahead: Growth and Innovation   00:47:00 - Final Thoughts and Hidden Gems in Cleveland ----- LINKS: https://www.linkedin.com/in/ibrahim-mohmed-982076110/ https://www.courtsidegroup.com/ https://www.taja.ai/ ----- SPONSOR: Roundstone Insurance Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership. Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings. Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here. Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/