214 - Revolutionizing Home Care with Anastacia Yefimenko of Elcove

Mark interviews Anastacia Yefimenko, founder of Elcove, a company dedicated to creating sustainable and non-toxic home care products. They discuss the lack of regulation in the home care industry, the personal health challenges that led Anastacia to create Elcove, and the innovative solutions her company offers, including refillable bottles and compostable pouches. The conversation also touches on the challenges of balancing entrepreneurship with education, future plans for retail expansion, and the importance of community and connection in business. Connect with Anastacia on LinkedIn and check out her pitch deck! Takeaways The home care industry lacks regulation, leading to potential health risks. Elcove offers sustainable and non-toxic home care products. Personal health struggles inspired the creation of Elcove. The importance of effective and safe cleaning products. Elcove's products are designed to reduce environmental impact. The company uses compostable pouches for their products. Anastasia balances her studies with running a business. Manufacturing is done in Texas to ensure quality control. Future plans include expanding retail presence. Community support is crucial for entrepreneurial success. Chapters 02:06 Introducing Elcove: A Sustainable Solution 06:55 The Challenge of Balancing Health and Sustainability 08:49 The Team Behind Elcove 10:01 Future Plans and Retail Launch 12:14 Learning and Growth 16:54 Closing Thoughts and Connections Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.