213 - Strategies for Engaging Content Creation with Jake Ross of Build You Marketing

Mark sits with Jake Ross, who discusses the importance of creating engaging and digestible content on LinkedIn. He emphasizes the platform's underutilization and shares strategies for maximizing audience engagement through effective content creation. The discussion covers the significance of storytelling, building trust, and the collaborative nature of client engagement. Jake also highlights the long-term investment required for success on LinkedIn and the value of continuous improvement in content strategy. Check out Build You and connect with Jake on LinkedIn! Takeaways Content must be digestible to retain audience attention. LinkedIn is an underutilized platform for business networking. The first line and imagery are crucial for engagement. Using one vertical photo maximizes visibility on LinkedIn. Storytelling builds trust and familiarity with the audience. Feedback is essential for improving client engagement. Long-term investment is key for LinkedIn success. Creating relatable content encourages audience interaction. Collaborative strategies enhance content effectiveness. Understanding client needs is vital for tailored content. Chapters 01:18 The Importance of LinkedIn 03:31 Creating Engaging Content 08:08 Strategies for Effective LinkedIn Posts 10:25 Building Trust Through Storytelling 14:06 The Journey to Thought Leadership 17:41 Client Engagement and Collaboration 20:45 The Value of Feedback and Improvement 25:00 Long-Term Investment in LinkedIn 26:19 Connecting with Jake Ross Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.