#213 How Sporty Group Is Transforming Sports Media | Elias Gallego, VP

Welcome to episode 213 of Sports Management Podcast. Todays guest is Elias Gallego – the VP of Business Development, Marketing and Media at Sporty Group and Football.com We spoke about: The sports media landscape Expanding to Latin America, Africa and more Balancing brand consistency across media, betting, entertainment and tech Elias' journey through sports And much more! Time stamps: 00:54 Sporty Group vision 01:59 Building SportyTV Nigeria in 4 months 06:13 Free-to-air model & European rights 08:12 Brazil strategy: Serie C rights + YouTube access 10:17 "Curated content is king" philosophy 12:10 Multi-country production hubs  13:39 Mobile-first, highlight-driven model 17:10 Balancing global brand with local identity 20:35 ROI and brand impact in multi-vertical business 23:20 Future of sports media & smart TV expansion 27:59 Watch parties and interactive fan experiences 37:07 Career advice: "Hard work and passion are non-negotiable Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com