#213 From Musical Roots to Audiopreneur: Joe El Hage's Inspiring Journey

  About Joe El Hage Joe El Hage is a passionate audiopreneur with a deep love for music and sound. Growing up in a musical family, Joe"s journey began at eight when he picked his first guitar. Over the years, his love for music grew, leading him to explore various genres, from blues to heavy metal. After completing a degree in industrial engineering, Joe took a bold step into the world of audio, culminating in his founding JH Audio and Consulting. Based in Dubai, Joe has worked with major brands like Etihad Airways and Maastricht Bank, crafting sonic identities that resonate with audiences on an emotional level. He is also the creator and host of the Voices of Dubai podcast, which highlights diverse and inspiring voices in the region. About This Episode In this episode, Joe joins host Hilmarie Hutchison to discuss his journey from growing up in a musical family to becoming an audiopreneur. Joe reflects on how his love for music and sound evolved, sharing his experiences moving from Montreal to Dubai and the turning points in his career that led him to create Voices of Dubai. He talks about the power of sound in building emotional connections for brands and gives a fascinating insight into sonic branding. Joe also discusses his experience working with major brands to craft their audio identities and how he believes sound can help businesses enhance their brand presence. He explains the importance of strategic planning for young entrepreneurs and shares valuable advice on embracing risks and following one"s passion while staying focused on long-term goals. The episode wraps up with Joe sharing his thoughts on Dubai’s Music City and its opportunities for aspiring musicians and audio professionals in the region. Joe also offers a personal reflection on his Green Pill moment, sharing insights into how embracing failures and building strong networks have been key to his success. Quotes 2:38 - Music to me wasn"t just entertainment and showmanship. It was also a way for me to really disconnect from the pressures of life and truly relax.  8:57— to me, sounds have the power to instantly recall feelings and memories in ways that text and visuals simply can"t. 10:32—The more senses you use in your advertising, marketing, or communications, the more likely you are to be remembered by people who are watching your show, listening to your ad, or hearing your voice. 14:37 - Be strategic in everything that you do. 14:39—Passion is great. If you have passion, it will drive you, but planning and being strategic will ensure that you reach your goal.  17:24 - Success doesn"t happen overnight. Useful Links Website:https://www.jhaudio.ae/ Instagram:https://www.instagram.com/jhaudioae/ Facebook: https://www.facebook.com/joe.lepelerin LinkedIn: https://www.linkedin.com/in/audiojoe/ The Matrix Green Pill Podcast: https://thematrixgreenpill.com/ Please review us: https://g.page/r/CS8IW35GvlraEAI/review  The Matrix Green Pill Podcast: https://thematrixgreenpill.com/ Please review us: https://g.page/r/CS8IW35GvlraEAI/review