206 - The Impact of Technology on Music Production with Peter Cohen, Sr. Supervising Talent Producer (American Idol)

Mark interviews Peter Cohen, the senior supervising talent producer for American Idol. They discuss Peter's journey into the music industry, the evolution of American Idol, and how auditions have transformed in the digital age. The conversation also touches on the importance of storytelling in talent selection, the impact of streaming on the music industry, and the changes brought about by COVID-19. They discuss the significant changes in the music industry, including the evolving revenue streams for artists, the impact of technology on music production, and the fragmentation of music consumption. Peter highlights the rise of talent shows as a new platform for artists and offers insights into how aspiring musicians can navigate their careers in today's digital landscape. The discussion also touches on personal experiences with concerts and the future of voiceover work in the age of AI. Connect with Peter on LinkedIn, follow him on Instagram, and reach him at peter.cohen@americanidol.com! Takeaways Getting an entry-level position in the music industry can be a valuable learning experience. American Idol has evolved significantly over its 23 seasons, adapting to changes in viewership and technology. The audition process has shifted from in-person to virtual, making it more accessible for participants. Talent scouting now heavily relies on social media platforms to discover new artists. Storytelling is a crucial element in selecting contestants for American Idol. Peter Cohen's journey from college radio to a prominent role in the music industry showcases the importance of perseverance. The music industry has been disrupted by streaming, changing how artists are discovered and promoted. COVID-19 has led to efficiencies in the audition process, allowing for a broader reach. Streaming has made music more accessible, but the payout for artists remains a contentious issue. The barrier to entry for new artists has decreased significantly due to digital platforms. Artists must diversify revenue streams through touring, merch, and licensing. The music industry is now more accessible, but also more competitive. Attention spans are shorter, making it harder for new artists to gain traction. The role of record labels has shifted significantly in the digital age. Technology has democratized music production, allowing for home studios. Licensing music for media can be a lucrative opportunity for artists. Talent shows have become a significant platform for discovering new artists. Social media skills are essential for marketing in the music industry. Live music experiences foster community and connection among fans. The music landscape is more fragmented, with fewer unifying cultural forces.  Chapters 02:19 The Evolution of American Idol 05:26 Auditioning in the Digital Age 10:39 Talent Scouting: The New Frontier 15:51 The Importance of Storytelling in Talent 17:47 From College Radio to American Idol 24:01 The Impact of Streaming on the Music Industry 28:47 The Evolving Landscape of Music Industry Revenue 35:17 The Fragmentation of Music Consumption 39:31 The Rise of Talent Shows and New Platforms 45:33 Navigating a Career in the Modern Music Industry 49:24 Personal Favorites and Memorable Concerts 54:07 The Future of Voiceover in the Age of AI Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.