206. How to Stay You in Motherhood: Caitlyn Schollmeier on Birth, Identity & Building a Viral Mom Brand

Send us a text What if the most challenging moment of your life became the start of something extraordinary? In this inspiring episode of The Good Enough Mompreneur Podcast, Angela sits down with Caitlyn Schollmeier — a labor and delivery nurse, certified birth doula, childbirth educator, and entrepreneur behind the viral laborwear™ brand Lila — to talk all about the messy, beautiful intersections of motherhood, identity, and business. Caitlyn didn’t wait for the “perfect” time to launch her business — in fact, she started her brand while on pregnancy bedrest. Now, she’s not only helped over 500 families through birth and postpartum, but she’s built a viral presence on TikTok as @themodernmidwife , launched one of the most talked-about birthwear brands, and is helping shape the future of maternal care through her work with LittleOne.Care and their AI-powered wellness monitor, Elora. This episode is for the mompreneur who"s craving more presence, more purpose, and more permission to grow a business without losing herself in the process. ✨ What You’ll Learn:How Caitlyn turned a tough pregnancy into a viral business idea 💡The truth about preserving your identity during motherhood 🙋‍♀️Why presence matters more than perfection in parenting and business 🧘‍♀️The intersection of tech, birth, and the future of maternal care 🍼How to grow your brand and your family — without burning out 🔥 💬 Connect with Caitlyn: 🌐 Website: https://www.wearlila.com Check out Lila Wear on Shark Tank Nov. 5!  📱 TikTok: @themodernmidwife  👶 Learn more about Elora: https://www.littleone.care 🔁 If you loved this episode… Please subscribe, rate, and leave a review — it helps more mompreneurs find this podcast and grow alongside us. Connect with Angela at MomBusinessCoach.com ⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧 Thank you for listening and keep up the great work, mama!