#204: Email Deliverability Guide for Small Biz | MV Braverman

Email deliverability expert MV Braverman reveals why small business owners struggle with inbox placement despite building quality email lists. The founder of Inbox Welcome breaks down her TCR method (Tech, Content, Relationship) for transforming dormant subscriber lists into powerful revenue engines. MV exposes the hidden costs of purchased email lists - including a shocking five-year payback period for political campaigns - while sharing actionable strategies for sender reputation recovery. Key insights include: authentication requirements that Google now mandates, unsubscribe best practices that actually improve engagement, mobile-friendly email strategies for dark mode compatibility, and why "set it and forget it" automation destroys business growth. This productivity-focused conversation reveals how relationship building through authentic business communication beats purchased lists every time. Get practical marketing tips for list building, email automation that doesn't backfire, and avoiding spam filters that cost sales. Essential listening for any online business owner ready to stop wasting money on emails that never reach their audience's inbox.