#202: Joe Dunnigan - Founder & CEO, Alt Sports Data| Transforming Alternative Sports Betting Through Data & Technology

ALT Sports Data was founded in 2021 to revolutionize alternative sports betting through exclusive data rights, AI-driven trading models, and cutting-edge analytics. As CEO and Founder, Joe Dunnigan leads the company’s mission to provide sportsbooks with new betting markets while unlocking engagement, revenue, and fan growth for emerging sports leagues. ALT Sports Data is tackling the supply and demand challenges that have limited profitability in the sports betting industry. By leveraging proprietary software, league partnerships, and a growing database of alternative sports, the company is creating new betting opportunities and tapping into an audience of over 83 million potential bettors in the U.S. and more than 1 billion globally. Joe’s leadership draws from years of experience in corporate strategy, marketing, and the betting industry. His work is reshaping how sports properties and sportsbooks collaborate, offering fresh insights into data-driven decision-making, fan engagement, and the future of sports wagering. Chapters: (00:26) - The Genesis of ALT Sports Data (02:39) - The Demand for Alternative Sports Betting (04:25) - The Tech Stack Behind Sports Betting (06:59) - Future Trends in Sports Betting (08:50) - Emerging Sports and Market Opportunities (11:23) - Balancing New and Derivative Sports (13:39) - Affiliate Marketing in Sports Betting (15:37) - Lessons from Corporate to Startup (17:17) - Global Perspective on Sports Betting (19:00) - Leveraging Data Across Sports (21:25) - The Role of AI in Sports Data (24:07) - Targeting New Sports Leagues (25:58) - Structuring Partnerships with Leagues Joe Dunnigan: 🏠 Website: https://altsportsdata.com 💼 LinkedIn:https://www.linkedin.com/in/joedunnigan/ Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎧 Thanks for listening! Hit the “follow” button to stay updated on new podcasts