#200: The Kassar Brothers: A Legacy of Entrepreneurship

In this special 200th episode of AmiSights, we mix things up—Ami interviews his brother Barak, and Barak interviews Ami. The two dive into their entrepreneurial journeys, shaped by their immigrant background, and explore how risk tolerance plays a role in both business and life. They discuss recent SBA rule changes that impact immigrant entrepreneurs and reflect on the importance of understanding different risk profiles in relationships, both personal and professional.“We saw a lot of people coming to this country, and not all of them, but many of them, taking on different entrepreneurial journeys. We watched them sweat it out and get going. I think that being a part of that immigrant culture also must have—I know it had a lot of impact on me, and I imagine it did on all of us.” In today’s episode, we explore how being part of the immigrant culture shaped the brothers’ path into entrepreneurship, how an entrepreneur’s background plays a critical role in determining their risk tolerance, and how the differences between life and business partners can actually strengthen a business rather than hinder it. Connect with Barak: https://www.linkedin.com/in/barak/ Check out BKW Partners: https://www.linkedin.com/company/bkw-partners/Recorded on 3/28/25