2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority

Today, let"s uncover the two critical mistakes that might be holding you back from establishing yourself as the go-to authority in your industry. If you"re a service-based business owner like me, you know that turning your podcast into a trust-building, authority-boosting tool is not just a goal; it"s the key to driving conversions. We’ll start by covering effective guest strategies—the first potential pitfall on our journey. While featuring guests is undeniably powerful, I"m here to warn you against drowning your voice in a cacophony of others. I"ll guide you toward a more strategic approach that enriches your content and propels your audience toward conversion. But that"s not all—let"s flip the script. I"ll tackle the scenario where some podcasters inadvertently downplay their expertise. That’s right, it’s time to remind you about the importance of clear calls to action, steering your audience toward that tangible next step. It"s not just about showcasing your smarts but crafting a journey that seamlessly leads to conversions. So, if you"re a podcaster on a mission to wield your show as a beacon of authority and profitability, this episode is your roadmap to avoiding common pitfalls. 1:20 - The dangers of being distracted by growth and why always focusing on growth impacts your ability to convert 3:30 - Changes coming to the upcoming Podcasting for Profitability Roundtable 6:00 - Mistake number 1: Spending too much featuring other people’s voices 8:50 - How you can feature guests that still serve your listener and your goals 11:00 - How you can feature guests that help your listener self-qualify and point them to experts who can get them ready to work with you  15:30 -  Mistake number 2: Spending too much time trying to prove how smart you are 17:20 - Clients need more than just identifying problems; they need actionable solutions (this is where your CTA fits in 19:40 - What kinds of episodes provide value and are educational but are not “how to” episodes (spoiler alert: this episode is an example of this) 22:00 - The question you need to ask yourself as you evaluate your show Mentioned In 2 Mistakes Podcasters Make When Using Their Podcast to Grow Their Authority Podcasting for Profitability Roundtable 3 Mistakes Podcast Hosts Make with Guests Should You Have Guests on Your Podcast 3 Ways to Feature Guests on Your Podcast Chat with Stacey about working with Uncommonly More Rate and Review the Podcast Support the show