199 | AI in Web Design: Balancing Speed with Creativity

Join us as we talk with Nir Sadeh, Head of Product at Wix Studio, about the platform designed specifically for web professionals. Nir breaks down how Wix Studio differs from the traditional Wix editor by offering advanced capabilities for agencies and freelancers. Learn about their newest feature—AI-powered visual sitemaps and wireframes—that helps designers quickly create site structures and get client approval. We also explore how Wix balances no-code solutions with developer flexibility, their approach to responsive design using AI, and opportunities in the Wix app marketplace. Nir shares valuable insights about product development, user research methods, and his perspective on the impact of AI on the future of web design.Show Notes 00:00 - Intro 01:00 - Journey to becoming Head of Product 01:48 - Transition from individual contributor to manager 02:21 - Team structure at Wix 03:42 - Goal setting and KPIs 04:36 - Overview of Wix Studio 06:08 - Web-based application functionality 07:03 - Code editing experiences in Wix Studio 08:07 - Client control and access capabilities 09:02 - New features: Visual sitemap and wireframes 10:57 - AI integration points in Wix 12:35 - AI generating layouts and websites 14:50 - Upcoming roadmap items 15:54 - User creativity surprises 16:12 - Wix app marketplace 17:34 - Design trends and components 18:59 - User research approach 20:57 - Data-driven decision making 22:16 - Balancing user preferences with brand goals 24:02 - Career advice for aspiring product managers 25:40 - Balancing customization and consistency 26:44 - Mobile responsiveness and browser support 28:06 - Native apps and business management 28:37 - SEO tracking and analytics 29:45 - Picks and PlugsLinks and ResourcesWix Studio - The professional website creation platform discussed throughout the episodeVelo by Wix - The robust code solution mentioned at 06:45Visual Sitemap and Wireframes - The new AI feature launched by Wix StudioWix App Market - The marketplace where developers can build and sell appsVS Code integration with Wix StudioWix Studio AI Assistant - Mentioned as a coding help featureFigma to Wix - Mentioned as having import capabilities to Wix StudioPicks:Severance (TV Show) - Nir's pickRemix Dev Tools (becoming React Router DevTools) - Brad's pickAeroPress - Amy's previous pick (referenced)Prismo filter - Amy's previous pick (referenced)Milk frother - Amy's current pick