198: The Cash Flow Blind Spot

In this week's edition of the AmiSights Podcast, we talk to Michael Hsu, founder and CEO of DeepSky, an outsourced accounting team that specializes in digital agencies, IT outsourcing companies, and digital media properties. He explains why his mission is to “keep it simple” when helping small business owners with their finances. “Entrepreneurs are incredibly smart. If they know what the problem is, if they know what they need to work on, they can solve it. The problem is that, most of the time, they have no clue. They have no clue that they have a cash flow problem. They have no clue that they have a profit problem. They have no clue that they have an accountability problem, or any of that matter. So, it's just helping them to identify what the problem is.”In today’s episode, we’ll discuss why it’s crucial for entrepreneurs to focus on understanding the bottom line instead of getting caught up solely in top-line revenue, emphasizing the importance of mastering financial basics before layering on the more complex ideas often promoted in the business world. We’ll also explore how employees around the globe face similar challenges, regardless of their location.Connect with Michael: https://www.linkedin.com/in/wmichaelhsu/Check out DeepSky: https://www.linkedin.com/company/deepsky/Recorded on 2/11/25