#197: Ali Bonar (Oat Haus) — The Granola Butter Company

Ali Bonar — CEO & Co-Founder of Oat Haus, a food company bringing fun and play to eating. Their flagship product, Granola Butter, is the world's first oat-based spread and while Oat Haus was born out of Ali's decade-long battle with an eating disorder, and it's now her mission to help others feel less alone. Since its beginnings in 2018, Oat Haus has evolved from Ali’s personal project to a Cleveland-based, nationwide company with distribution in over 5,000 stores, including Target, Whole Foods, Publix, and more. This conversation was a lot of fun — Ali shares the challenges and joys of entrepreneurship, the importance of authenticity in branding, reflecting on scale having packed over 4 million jars of Granola Butter by hand with her team, her experience pitching on Shark Tank, the power of community engagement through social media and growing her base to over 100,000 followers, moving to Cleveland, overcoming adversity, and a whole lot more. ----- LINKS: - www.granolabutter.com - www.instagram.com/oat.haus - https://www.linkedin.com/in/alibonar/ - www.instagram.com/alibonar ----- SPONSORS: Impact Architects & Ninety Impact Architects & Ninety Lay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm! ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here. Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and over 200 other Cleveland Entrepreneurs. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/