#193: Chase Richardson: CEO of Full Pull| Transforming Truck & Tractor Pulling in Mainstream Entertainment

Full Pull Entertainment was founded in 2021 to transform the niche sport of truck and tractor pulling. Co-founded by Chase Richardson, a passionate entrepreneur, the company is reshaping the pulling experience with innovative fan engagement platforms, a cutting-edge content portal, and Real Money Gaming initiatives. Through partnerships with leading organizations in the pulling space, Full Pull is on a mission to bring this motorsport—rooted in rural American culture for over 75 years—to new, mainstream audiences. Chase’s journey is a testament to blending entrepreneurial vision with a deep appreciation for niche sports. From the adrenaline-filled roar of engines to the cheers of loyal fans, truck and tractor pulling offers a unique experience. Under Chase's leadership, Full Pull is revolutionizing the sport with new ways for fans to connect, interact, and engage. In this episode, Chase shares insights on his path to becoming a sports entrepreneur, the challenges of building a platform in a niche space, and how Full Pull is positioning the sport for long-term growth. Whether you’re a motorsport enthusiast or a budding entrepreneur, this conversation will inspire you to think differently about sports and fan engagement. Chapters: (2:28) - Understanding Track and Tractor Pulling (5:29) - Chase's journey from Basketball to Pulling (8:23) - The Media and Gaming Landscape of Pulling (11:27) - Building a Streaming Platform for Pulling (14:34) - Targeting new Audiences and Fans (17:43) - The Impact of Legalizing Gambling and Niche Sports (20:25) - Future Plans and Expansion Strategies Chase Richardson 🏠 Website: https://www.fullpull.us/ 💼 LinkedIn: https://www.linkedin.com/in/chase-richardson-42ab68113/ Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.