192. Secrets to Confident Copywriting & Signal Positioning for Mom Entrepreneurs from Jillian Anderson

Send us a text In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli welcomes Jillian Anderson—a globally recognized high-performance copywriter, positioning expert, and mom of two. Jillian has helped over 250 clients in 53 countries write magnetic sales copy and offers that truly reflect their vision, confidence, and aligned energy. If you’ve ever struggled to explain what you do, name your offers in a compelling way, or write copy that actually converts—this episode is your next best listen. Together, we unpack the energetic side of messaging, how to ethically position your offers to attract the right clients, and why confidence is a core ingredient of copy that sells. 💡 Stay to the end for Angela’s 3 biggest takeaways that could transform your copy and the way you show up in your business. ✨ In This Episode, You’ll Learn:Why positioning should come before you write a single word of copyWhat “signal positioning” is and how to use it to boost conversionsHow to confidently name your offers using identity-based messagingPractical copywriting tips for mompreneurs who feel overwhelmedHow to use storytelling to connect with ideal clientsThe role of self-worth and energy in sales copyJillian’s advice for balancing motherhood and business in different seasons 👩‍💻 Connect with Jillian Anderson: 👉 Website: https://www.jillian-anderson.com/ 👉 Instagram:  http://www.instagram.com/jillianaanderson    📬 Connect with Angela: Website: https://www.mombusinesscoach.com Email: hello@mombusinesscoach.com   Connect with Angela at MomBusinessCoach.com Apply for Personalized Confidence and Business Coaching Enroll in my FREE mini-course - 5 Keys to Confidence ⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧 Thank you for listening and keep up the great work, mama!