#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Lashay Lewis, Founder of Authority Plug, hosted a session on making the transition from in-house marketing to building a solo business. Lashay covers:How to niche down by focusing on one problem for one ideal customer profile.Why it’s important to develop a strong point of view to stand out in your category.How to create a repeatable, results-driven process that builds trust and sells your service Timestamps (00:00) - - Intro to Lashay (05:34) - - When Change Outweighs Pain Of Staying The Same (09:12) - - Step One: Narrow Your Job Description (11:49) - - Step Two: Develop a Strong Point of View (14:35) - - Step Three: Use the L.O.C.K Formula (21:03) - - Step Four: Let the Process Sell Itself (25:05) - - Niche Consultants vs. Agencies Are The New Normal (28:01) - - “Live Your Dash” (30:55) - - How to Approach Selling Your Brand vs. Your Name (32:16) - - How to Figure Out Your Niche (35:12) - - Closing Remarks Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels. No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/ *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more