#191: Lance Hill (Within3) — Raising >$100 Million to Breakdown Healthcare Communication Barriers

Lance Hill, CEO of Within3, has led one of Cleveland's most well-capitalized startups, raising over $100 million to transform how the healthcare and life sciences industries communicate.  What began in 2007 as a secure peer-to-peer platform for physicians quickly evolved into something much more ambitious—a solution to break down communication barriers in life sciences and accelerate the development of life-changing therapies for patients worldwide. Under Lance’s leadership, Within3 has become indispensable to the world’s top pharmaceutical, biotech, and medical device companies, engaging over 70,000 patients and healthcare providers globally.  Today, the platform supports over 65% of the top 50 drugs worldwide, helping organizations move with greater velocity toward delivering critical treatments to patients.In this episode, we dive deep into Lance’s journey from corporate life to entrepreneurship, explore how he navigated pivotal shifts in his business model, and unpack the lessons he’s learned about leadership, technology’s role in scaling a company, and fostering a winning culture. ----- LINKS: https://www.linkedin.com/in/lancehillprofile/ https://within3.com/ ----- SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety John Carroll University Boler College of Business: https://business.jcu.edu/  As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business! With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture. The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have. Impact Architects & Ninety Lay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm! ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here. Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/