#190: Why Cash is STILL King: The Survival Strategy Every CEO Needs to Master | Jim Schleckser

Don't run out of cash, don't run out of cash, don't run out of cash" — Jim Schleckser, founder of The Lazy CEO Project, hammers home this critical mantra for business survival in this eye-opening episode. As the author of the bestselling book "Great CEOs are Lazy" (with over 100,000 copies sold), Jim reveals why 90% of small businesses fail within five years and how proper cash management can solve virtually any business problem.  Beyond finances, Jim breaks down his strategic "kink in the hose" framework, helping you identify whether your business model, talent, or systems are constraining your growth. Solopreneurs will gain practical insights on when to make critical first hires and how fractional employees can provide high-caliber talent at affordable rates. Jim also shares valuable advice on implementing subscription models to create predictable revenue and his "double top secret" strategy, a powerful tool that will empower you to accelerate growth through strategic partnerships. This conversation delivers essential wisdom for entrepreneurs ready to work strategically rather than frantically in their pursuit of sustainable business success.