190. From Business Management to $3M Senior Care Franchises with Charles Thurston of Wisdom Senior Care

In this episode, Neel chats with Charles Thurston, COO of Wisdom Senior Care, discussing the intricacies of the in-home senior care industry. Charles shares his journey from business management to franchising, the differences between non-medical and medical care, effective marketing strategies targeting both seniors and their children, the challenges of finding and training caregivers, and insights into the financial aspects of running a senior care franchise. The conversation highlights the personal nature of senior care and the importance of building trust with clients. Takeaways- Wisdom Senior Care has been operating since 2006.- Non-medical care includes companionship, bathing, grooming, and meal preparation.- Marketing strategies have shifted to target the children of seniors.- Building relationships with clients is crucial in senior care.- Training caregivers is essential for quality service delivery.- The in-home care model faces challenges in labor recruitment and retention.- Franchisees must learn to network effectively in their communities.- The average revenue for a senior care franchise can reach up to $3 million.- Long-term relationships with clients can lead to sustained business growth. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠ ➙ Instagram: ⁠⁠@neelbparekh⁠⁠ ➙ X (Twitter): ⁠⁠@neelbparekh Follow Charles and Wisdom Senior Care: ➙ LinkedIn: https://www.linkedin.com/in/charles-thurston-cfc/ ➙ IG: https://www.instagram.com/charlesthurston_/# ➙ Facebook: https://www.facebook.com/charles.thurston.71