#189: Chas D. Withers (Dix & Eaton) — Running Towards the Fire

Chas Withers, chairman and CEO of Dix & Eaton, the storied Cleveland integrated communications firm, known for its specialization in marketing communications, Crisis management, and investor relations, which has partnered with its clients to drive impact and results in their public relations since 1952. While Chas has led the firm as CEO since 2015, he’s overseen many aspects of the business prior serving as COO and leader of the marketing communications, technology, emerging growth and interactive services practices for about seven years. Chas first worked at Dix & Eaton though as a senior account executive between 1995 and 1997 before joining Answerthink, a Miami-based international consulting firm, as managing director where he played a pivotal role in the Company’s IPO and oversaw over 1,500 employees. Chas has also served as a director of media relations at Case Western Reserve University and held similar roles with Malone Public Relations and Children’s Hospital Medical Center of Akron. This conversation is a masterclass on communications and the story of Dix and Eaton — Chas offers his perspective on running towards the fire and addressing thorny situations head-on, stewardship in high-stakes situations that span the multiples constituents of shareholders, employees, customers, legislators, communities, and the media, employee ownership, technology’s implications for communications and marketing, the significance of Cleveland in Dix & Eaton’s story, and a whole lot more. ----- LINKS: Connect with Chas Withers on Linkedin: https://www.linkedin.com/in/chaswithers/ Dix & Eaton Website: https://www.dix-eaton.com/ ----- SPONSORS: John Carroll University Boler College of Business || Impact Architects & Ninety John Carroll University Boler College of Business: https://business.jcu.edu/  As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business! With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides flexible timelines and various class structures for each MBA Track — including online, in-person, hybrid and asynchronous — to offer the most effective options for you, in addition to the ability to participate in an elective International Study Tour, providing unparalleled opportunities to expand your global business knowledge by networking with local companies overseas and experiencing a new culture. The career impact of a Boler MBA is formative and will help prepare you for this future of business and get more out of your career. To learn more about John Carroll University’s Boler MBA programs, please go to business.jcu.edu The Boler College of Business is fully accredited by AACSB International, the highest accreditation a College of Business can have. Impact Architects & Ninety Lay of The Land is brought to you by Ninety. As a Lay of The Land listener, you can leverage a free trial with Ninety, the platform that helps teams build great companies and the only officially licensed software for EOS® — used by over 7,000 companies and 100,000 users! This episode is brought to you by Impact Architects. As we share the stories of entrepreneurs building incredible organizations throughout NEO, Impact Architects helps those leaders — many of whom we’ve heard from as guests on Lay of The Land — realize their visions and build great organizations. I believe in Impact Architects and the people behind it so much, that I have actually joined them personally in their mission to help leaders gain focus, align together, and thrive by doing what they love! As a listener, you can sit down for a free consultation with Impact Architects by visiting ia.layoftheland.fm! ----- Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here. Past guests include Justin Bibb (Mayor of Cleveland), Pat Conway (Great Lakes Brewing), Steve Potash (OverDrive), Umberto P. Fedeli (The Fedeli Group), Lila Mills (Signal Cleveland), Stewart Kohl (The Riverside Company), Mitch Kroll (Findaway — Acquired by Spotify), and many more. Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/ Follow Jeffrey Stern on X @sternJefe — https://twitter.com/sternjefe Follow Lay of The Land on X @podlayoftheland https://www.jeffreys.page/