188 | Revolutionizing E-commerce: Watch-making Meets Cutting-edge Marketing with R.T. Custer of Vortic Vortic Watch Co.

Have you ever wondered how to perfect your email marketing strategy? Well, there"s no one better to learn from than R.T. Custer, the man behind Vortic Watches, an expert in leveraging email marketing to its fullest potential. In this episode, we dive deep into the nitty-gritty of e-commerce and how to master the game. R.T. shares his unique approach, tips, and secrets about the art of email marketing that has propelled Vortic Watches to unprecedented success. Topics We Discussed: 📧 The pivotal role of email marketing in e-commerce 🎯 How to effectively use Klaviyo for email marketing 🔑 Understanding the importance of customer segmentation 📈 Tracking leading indicators like open rates and clickthrough rates 🔎 R.T."s take on using AI, like ChatGPT, for email content creation and testing R.T. Custer is not just a watchmaker, but a marketing maverick who has defied norms to create a unique niche in the watchmaking industry. His story is an inspiration for anyone looking to break into e-commerce, regardless of their product or industry. Want to connect with R.T. and learn more about his innovative marketing strategies? Check him out on LinkedIn and join his community of e-commerce enthusiasts. It"s a chance to learn from the best in the business. Hi, It"s Isar the host of the Business Growth Accelerator Podcast I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏