188. Builders' SEO in 2025 With Bassem Ghali

Professional Builders Secrets brings you an exclusive episode with Bassem Ghali, Founder of Green Lotus Marketing. In this episode, Bassem unpacks the evolving landscape of SEO and how residential builders can adapt to the rise of AI, zero-click searches, and hyper-local optimisation. This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0 INSIDE EPISODE 188 YOU WILL DISCOVER How AI’s evolving features are reshaping SEOWhy hyper-local SEO is a game-changer for buildersThe key website platforms that give builders a competitive edgeHow to build a solid foundation for your website that Google lovesThe dangers of using AI-generated content without human oversightAnd much, much more. ABOUT BASSEM GHALI Bassem is a digital marketing strategist and speaker with more than 20+ years of experience managing online marketing strategies for some of Canadian and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star. Connect with Bassem: linkedin.com/in/bassemghali/ TIMELINE3:24 The apple tree SEO analogy4:49 The Rise of Google AI Overviews & Zero-Click Searches9:51 Why hyper-local SEO is essential for builders18:01 How to rank on Google and ChatGPT22:22 The four steps to a successful SEO strategy35:19 Why using AI to write your website could destroy your rankings LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders