183. Home Remodeling Trends With Marine Sargsyan

Professional Builders Secrets brings you an exclusive episode with Marine Sargsyan, Principal Economist at Houzz. In this episode, Marine shares deep insights from Houzz’s latest research on residential remodeling, revealing the evolving motivations behind home renovation projects, the generational shifts impacting homeowner behaviour, and how builders can better position themselves in an increasingly tech-driven market. INSIDE EPISODE 183 YOU WILL DISCOVER How each generation—Baby Boomers, Gen X, and Millennials—approaches remodeling differentlyWhy millennials’ digital-first expectations are reshaping the building industryWhat homeowners value most during renovations (hint: it’s not just the budget)Emerging remodeling trends for kitchens, bathrooms, and outdoor spacesWhy builders need to start adapting now to future-proof their businesses And much, much more. ABOUT MARINE SARGSYAN Marine Sargsyan is the Principal Economist at Houzz, leading research on remodeling trends and homeowner behaviour. She analyses data from millions of users to uncover what drives renovation decisions across generations, helping industry pros stay relevant and future-ready in a rapidly evolving market. Connect with Marine: linkedin.com/in/marine-sargsyan-01b845b/ TIMELINE 3:12 What motivates different generations to renovate7:40 Why Millennials expect a tech-driven experience10:18 How high mortgage rates are reshaping remodeling decisions13:05 Most popular remodeling projects and system upgrades17:22 The three non-negotiables homeowners expect from builders24:55 Top remodeling and design trends for 2025 LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders