182. Market Insights With Grant Farnsworth

Professional Builders Secrets brings you an exclusive episode recorded live at the International Builders Show in Las Vegas, featuring Grant Farnsworth, President of The Farnsworth Group. In this episode, you’ll hear how builders can use research-backed strategies to understand what homeowners are really thinking, and how to deliver communication, transparency, and confidence when it matters most. INSIDE EPISODE 182 YOU WILL DISCOVER How builders can leverage customer behaviour data to gain a competitive edge What homeowners really care about (and it’s not just budget) The impact of communication and transparency on client trust Why confidence is the key to getting contracts signed How to build systems that support a better client experience And much, much more. ABOUT GRANT FARNSWORTH Grant is a Director of business development responsible for creating and executing strategic and tactical goals to profitably grow a full-service market research firm. He’s personally driven to create and improve business through the refinement of sales, products and people. Connect with Grant: linkedin.com/in/grant-farnsworth-5243516/ TIMELINE 3:15 What today’s homebuyers expect from builders7:40 Why budget is the unspoken deal-breaker10:25 How to give clients the confidence to move forward14:10 The impact of economic uncertainty on project decisions18:35 Why transparency builds trust with clients21:50 How to use data and systems to attract ideal clients LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders