177. Marketing Strategies to Get you to $4M/year

Tyler Link started his concrete company as a side hustle, and in just a few years, he transformed it into a $4M/year business. In this episode of the UpFlip Podcast, Ryan sits down with Tyler to uncover the strategies and mindset that fueled his incredible journey.  From his roots in digital marketing to partnering with his father-in-law in the concrete industry. Tyler reveals how he built a strong foundation for business scaling by focusing on SEO, lead generation, Google Ads, and innovative digital marketing strategies. He also emphasizes the value of consistent follow-ups, building trust with customers,  referral partnerships, and financial management as key drivers of success.  Tyler’s story is not just about growing a business—it’s about personal transformation, overcoming challenges, and finding freedom through entrepreneurship. TakeawaysTyler Link scaled a concrete side hustle to $700,000 in one year.Understanding marketing and sales is crucial for business growth.Lead generation is key; Google Ads and networking were essential.Pricing projects accurately is vital to avoid losses.Competition can indicate a healthy market for your business.Building trust is more important than hiring for skill initially.Action and speed are more important than perfection when starting out.Referral partnerships can generate significant revenue without cost.Effective marketing requires a solid foundation of branding and reviews.You don"t need to capture the entire market to succeed. Building relationships is key to successful sales.Follow-ups should be simple and consistent.SEO can drive significant traffic but needs to be targeted.Paid ads should focus on visibility, clickability, and convertibility.Understanding financials is crucial for business sustainability.Leads and sales should be the primary focus for new businesses.Control over one"s business leads to personal freedom.Avoiding weaknesses can hinder business growth.Investing in coaching can yield high returns.Stress can be a catalyst for personal growth. Resources: Start Your Business Today:  https://links.upflip.com/3XHcn7J Connect with Tyler: https://www.instagram.com/itstylerlink/  Ready to be your own boss without starting from scratch? Grab our FREE Franchise Guide and unlock the secrets of proven business models that have already created thousands of success stories. Connect with UpFlip: On Youtube On Instagram On Facebook @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!