175. How to Build an Audience That Begs to Buy Anything ft. Sabri Suby

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up, Rock Nation! Today we’re joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that’s generated over $7.8 billion in sales for clients. In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you. If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook. Check out Sabri here: https://www.youtube.com/ ⁨@SabriSubyOfficial⁩  https://www.instagram.com/sabrisuby/ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report Join our Discord! https://discord.gg/xgEAzkqAvs Kostas' Lightroom Presets https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK Timestamps: 0:00 - Trailer 1:15 - What Luxury Brands Know About Buyer Psychology 2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton 5:54 - Designing a Premium Customer Experience 8:39 - Why Showmanship Creates Loyalty 10:37 - Learning from Luxury Hotels & Concierge Services 12:20 - The Difference Between Cheap Clients and Premium Clients 14:36 - Artlist 15:28 - Do Waitlists Still Work in 2025? 17:58 - Sales as Seduction & Playing Hard to Get 19:37 - $2K Gyms and the Power of Environment 22:24 - Information Asymmetry: How Luxury Brands Control the Sale 24:43 - Why Higher Prices Need More Friction 27:54 - Qualifying Buyers and Saying No to Clients 30:59 - Personal Brand Kickstart 31:23 - Why Your First Product Should Be Free 33:20 - Building a Product Suite Around One Problem 34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees 37:52 - How to Inject Vision and Energy into Your Team 41:13 - Sell What They Want, Give What They Need 45:14 - Funnels That Actually Work in 2025 49:00 - The Future of VSLs in an AI World 51:18 - Sabri’s Content Flywheel Strategy 53:56 - Paid Ads Metrics That Matter 55:56 - Building a Customer Journey that Converts 58:46 - Why Most Agencies Stay Small 1:02:32 - The Moral Obligation to Sell if You’re the Best 1:06:28 - Copywriting: It’s Not How You Say It, It’s What You Say 1:08:19 - Why Scarcity and Friction Increase Desire 1:11:20 - Selling the Dream vs. Selling the Work 1:16:46 - How to Make Customers Beg to Buy 1:20:56 - Shark Tank 1:26:02 - The Economics of High-Ticket Offers 1:29:40 - Sabri on Organic Content vs. Ads 1:35:25 - Why Status Is the Ultimate Currency 1:40:59 - Consulting for 505 1:47:49 - Advice to Your 18-Year-Old Self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/