#173: Stop Marketing Everywhere: Target Your Ideal Client Instead | Swire Ho

Join us for an insightful conversation with Swire Ho, "The Promo Guy," a seasoned small business owner since 2003 and host of The Small Business Show. In this episode, we dive deep into entrepreneurial strategies for identifying and engaging your ideal customers. Swire shares invaluable insights on business growth, including how to develop effective marketing strategies without a large advertising budget. Learn practical approaches to business planning, from identifying your target audience to transforming one-time customers into lifelong brand advocates. Discover how to leverage customer relationships for business success, implement strategic marketing tactics, and build a community around your brand. Whether you're focused on customer retention, referral generation, or building a stronger business strategy, this episode offers actionable advice for entrepreneurs looking to grow their small business effectively and sustainably. Don't miss Swire's expert tips on turning your brand into a thriving community and creating meaningful customer experiences that drive long-term success. Love the episode? Hit that follow button to never miss a moment of expert insights on growing your business smarter and faster.