173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions. If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today. Check out Kolin here: https://www.instagram.com/thekolinjones/ https://www.instagram.com/amalfijets/ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report Join our Discord! https://discord.gg/xgEAzkqAvs Kostas' Lightroom Presets https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK Timestamps: 0:00 – Intro 1:10 – The most overlooked strategy brands don’t do on social media 2:01 – Not showing off the planes to go viral 4:21 – Kolin’s provocative approach to social media 5:27 – Declaring war on Dinosaurs 7:29 – How to make an unsexy brand viral 8:56 – Using tech & efficiency to scale Amalfi 11:03 – People buy from people 13:00 – The responsibility of flying private 15:44 – Personal Brand Kickstart 16:08 – Utilizing campaigns as a content strategy 17:17 – Strategically targeting an affluent audience 19:30 – Getting creative to generate success 21:48 – Bringing employees into content 24:02 – Building trust and brand equity with clients 25:15 – The absurd lifestyle of flying private 27:33 – Can virality be manufactured? 28:45 – Social media is a volume game 30:13 – Competing against legacy jet companies 31:51 – Why organic content beats paid ads 34:39 – Outworking and outposting competitors 38:01 – Handling criticism from the industry 39:35 – Turning views into qualified leads 44:06 – Why more friction creates better customers 45:46 – Data, attribution, and scaling systems 47:49 – Organic content as the best marketing 49:11 – Google, TikTok, and the future of search 50:32 – Copywriting & SEO for brand equity 53:31 – Competing against better-funded rivals 54:54 – Landing your first customers as a new founder 58:15 – Lessons for first-time entrepreneurs 59:45 – Scaling from $3M to $15M in revenue 1:02:44 – Using data to understand your customers 1:05:29 – Customer experience as a competitive advantage 1:08:01 – The power of branding and perception 1:09:05 – Surviving the early days of Amalfi Jets 1:10:22 – Sacrifices and risks of entrepreneurship 1:12:04 – Kolin’s mindset when building Amalfi 1:13:46 – Navigating rapid growth and challenges 1:14:55 – Why speed beats perfection in business 1:18:05 – Staying competitive in a cutthroat industry 1:18:54 – The pressure of leading a team 1:20:46 – Keeping consistency at scale 1:22:20 – Why competitors can’t copy Amalfi 1:23:17 – The importance of brand reputation 1:25:06 – Leveraging content for long-term trust 1:27:25 – Building resilience as an entrepreneur 1:28:44 – Kolin’s advice for new founders 1:30:43 – Advice to your 18-year-old self 1:32:13 – Post pod debrief If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/