173 - How to Build a Personal Brand as an Online Coach w/ Ali Gilbert

Book a 90 Minute Financial Health Consult ⁠⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Ali Gilbert, founder of Silverback Coaching & Silverback Summit, to discuss the dos and don'ts of building a personal brand as an online coach. The conversation emphasizes the importance of building an authentic personal brand, ignoring the haters, and building a successful coaching business. Connect with Justin Green on ⁠⁠Instagram⁠⁠ Connect with Ali Gilbert on ⁠⁠Instagram⁠⁠ - 00:00 Introduction to the Podcast 00:12 Meet Ali Gilbert 01:11 Ali's Journey into Men's Health 03:48 Building a Remote Coaching Business 05:48 Navigating the Medical and Fitness Worlds 06:57 Challenges as a Woman in Men's Health 08:41 The Power of Personal Branding 14:44 Dealing with Online Negativity 23:41 Self-Deprecating Fashion Choices 24:46 Building a Personal Brand: Common Mistakes 26:46 Authenticity and Relatability in Coaching 32:45 Balancing Personal Life and Social Media 43:48 Practical Tips for Coaches on Camera 48:20 Men's Health Summit and Social Media Handles