171 - Building a Sustainable Coaching Business w/ Emily Carlson

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Emily Carlson, founder of Always Rising Agency, to discuss the keys to building a sustainable coaching business. The conversation emphasizes the importance of building real wealth, authentic marketing, and focusing on client retention and satisfaction. Connect with Justin Green on ⁠Instagram⁠ Connect with Emily Carlson on ⁠Instagram⁠ - 00:00 Introduction and Guest Overview 01:00 The Problem with Hustle Culture 02:34 Revenue vs. Real Wealth 04:10 The Flaws of Business in a Box 09:09 Emily's Journey to Success 15:27 Balancing Money and Fulfillment 23:25 Pivoting and Realigning the Business 23:38 Authenticity in Business and Social Media 24:34 Challenges of Maintaining Authenticity Online 25:23 The Importance of Client Connection 25:44 Consistency Between Online and Offline Personas 27:31 Helping Coaches Build Sustainable Businesses 31:34 The Art of Coaching and Client Retention 32:39 Psychology and Marketing in Coaching 34:44 Balancing Sales Skills and Authenticity 36:44 Focusing on Client Experience and Retention 40:10 The Future of Coaching: Sustainability and Authenticity 43:26 The Role of Sales in Coaching