167. A.I. is Causing a Creator Bloodbath. Here’s How to Survive

07 Aug 2025 • 68 min • EN
68 min
00:00
01:08:00
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The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up, Rock Nation, today we're talking about A.I. - it's reshaping the entire creator economy, and most creators aren’t ready... Content is being pumped out at scale, algorithms are shifting daily, and brands are starting to care more about results than who actually made the content. In this episode, we break down why the old way of growing on social media is no longer enough and what you can do to survive the coming wave. From content overload to the rise of A.I. influencers, we cover the biggest shifts happening right now, and how they’ll impact creators, freelancers, and creative businesses. But it’s not all doom and gloom. We’re sharing the 10-step Creator Survival Plan to help you stand out, build a brand that lasts, and use A.I. as your copilot, not your replacement. Whether you're a creator or creative business owner, this episode is your playbook for staying relevant in a world that's changing fast. Let’s get into it. SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.the505podcast.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs Check out Kostas' Lightroom Presets here: https://www.kostasgarcia.com/store-1/p/kglightroompresetsgreece COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK More Free Products: Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Intro 0:35 - One Handed Crack 1:25 - We’re worried about A.I. as creators 3:42 - The bad news 6:01 - A.I. will understand humans better than humans 6:52 - Content Overload 10:13 - A.I. is good enough 11:20 - You Can’t Tell What’s Real Anymore 13:48 - Why people will prefer a.i. content 15:28 - Brands Don’t Care Who Made It — Just That It Works 17:09 - How production companies will have to evolve 18:30 - The government’s role 19:53 - The travel influencer 20:24 - A.I. is improving exponentially 21:20 - Job’s will be lost 25:32 - Algorithms Are Shifting — and Turning On Creators 27:31 - If You’re Not Using A.I., You’re Already Behind 29:23 - Why Most Creators Will Get Obliterated 30:31 - The Creator Survival Plan (10 tips) 32:15 - Use A.I. as your copilot 33:35 - Build a home, not just a feed 36:28 - Create what A.I. can’t steal 40:38 - Be a Brand, Not Just a Creator 41:25 - Remove friction where you can 42:37 - Document Over Produce 44:39 - Use Brand as a Filter 46:03 - AI Can’t Replicate Community 47:56 - YouTube has the biggest barrier to entry. Lean in 51:24 - Kostas went to Greece for his 30th birthday 54:37 - We both moved out of 505 55:36 - We’re going to Houston to podcast 59:58 - Podcasting with Gary vee 1:02:11 - 505 growth 1:03:53 - Don’t wait for things to be perfect to start If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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