166: Ian Blair Built a $10M eCommerce Brand in Just 18 Months, Here’s How - 8FE

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Imagine scaling an eCommerce business to $10M in just 18 months…  Well, that’s exactly what this week’s guest, Ian Blair did. Ian is the founder and CEO of Laundry Sauce, one of the fastest growing eCommerce brands on the internet. Laundry Sauce produces fragrance-infused laundry detergent pods that make your clothes smell incredible. Before launching Laundry Sauce, Ian successfully built Buildfire, a no-code app building platform for businesses.  But how did Ian transition from SaaS to eCommerce so smoothly? Which business model allowed him to scale to 8-figures so quickly? And how is AI transforming eCommerce?  Find out in our interview!  — Key Takeaways: 00:00:00 Intro  00:01:25 eCommerce business model 00:03:35 Challenges in SaaS and eCom businesses  00:07:23 Taking action vs. planning  00:09:56 Laundry Sauce’s market and branding strategy  00:16:32 Influencer marketing, brand differentiation, and paid ads  00:34:53 The power of subscription models  00:40:12 Product expansion  00:44:05 Leveraging AI for data analysis  00:50:28 From SaaS to eCom 00:54:36 Outsourcing vs. in-house  01:06:19 Advice for aspiring eCom entrepreneurs  01:07:42 Investing in personal growth  01:09:14 Exotic cars  01:12:21 Outro — Additional Resources: 🔹 Laundry Sauce: https://laundrysauce.com/  🔹 Ian on LinkedIn: https://www.linkedin.com/pulse/ian-blair-ceo-laundry-sauce-scented-detergent-cole-zucker/  🔹 Ian on Instagram: https://www.instagram.com/ianblair44/   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!