165 - How to Build your Brand w/ Zach Colman

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances. – In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms. The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space. Connect with Justin Green on⁠Instagram⁠ Connect with Zach on LinkedIn – 00:00 Introduction to the Podcast 00:17 Meet Zach Coleman: Branding Expert 01:06 Defining Branding: Beyond Logos and Colors 03:44 The Three C's of Branding 08:46 Connection: Building Authentic Relationships 10:41 Confidence: Learning from Failures 13:01 Contribution: Adding Value to Your Audience 14:51 Applying Branding Principles to Your Business 17:41 Building Community and Connection 22:51 Understanding Brand Values and Vision 23:20 The Role of Niching in Branding 24:43 Connecting with Your Target Audience 26:24 Balancing Business Growth and Personal Values 30:15 The Impact of AI on Business and Marketing 38:14 Common Personal Branding Mistakes 42:58 Final Thoughts and Conclusion