#165 "Asking Tough Questions to Hear Rough Answers"; Elizabeth Engel, Founder of Spark Consulting

It's not easy to ASK TOUGH QUESTIONS. It's even harder sometimes to HEAR THE ROUGH ANSWERS. This is what today's guest does so well. She gets to the essence of the problem for her clients and then delivers solutions in a way that is direct, yet empathetic, so they embrace the change. We welcome Elizabeth Engel from Spark Consulting, highlighting her impressive background in association management, marketing, and communication. Elizabeth shares her journey from studying political science and considering a legal career to becoming a prominent consultant for associations. Our discussion delves into the challenges and strategies within the association industry, including membership management, revenue generation, and non-traditional fundraising methods. Elizabeth emphasizes the importance of practical solutions, critical thinking, and asking tough questions to drive meaningful change. We conclude the conversation with a focus on the essential role of associations and the continuous need to adapt and innovate in response to evolving environments. Lessons we all can apply, regardless of our industry. A very powerful conversation. More about Elizabeth and her company here: https://www.getmespark.com/ More about "Most People Don't" and other episodes here: https://www.bartaberkey.com/