162. How To Scale a Brand so Fast It Feels illegal w/ Caleb Ralston

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up, Rock Nation! Today we sit down with Caleb Ralston — the brand strategist behind the scenes of Gary Vee and Alex Hormozi, and the creator of the most in-depth content strategy course on the internet (yes, the 6.5 hour one). In this episode, Caleb unpacks how to build a brand people want to copy, not just follow. He breaks down why your social strategy is broken, how to create content that scales trust, and the exact framework he uses to help brands go from overlooked to undeniable. We talk positioning, white space, and why copying top creators will always leave you in second place. Caleb also shares why he dropped a free masterclass instead of selling a course, how it generated 250+ leads overnight, and the long-term thinking that makes him stand out in the most saturated space on the internet. If you’re done chasing views and ready to build something that actually lasts, this is where it begins. Check out Caleb here here: https://www.instagram.com/calebralston/ https://www.youtube.com/ ⁨@CalebRalston⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.the505podcast.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs More Free Products: Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACK KG Presets Vol. 1 https://www.kostasgarcia.com/store-1/p/kglightroompresets Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Intro 1:10 - What’s most brands are messing up 2:36 - How do you define “work” 3:36 - The Brand Journey Framework 6:04 - Caleb’s Brand Journey Framework 7:11 - Studying different cultures 8:02 - Going all in on YouTube 12:10 - Generating 250 leads overnight 13:34 - Give everything away for free 14:55 - Observing Gary Vee 17:06 - The importance of Positioning 19:40 - How to stand out today 22:30 - Your taste is everything 23:41 - How A.I. is affecting creators and brands 26:26 - Trust is currency 31:12 - Don’t posture as an authority 34:30 - The #1 thing that moves the needle 36:29 - How to stay consistent with content 39:35 - What’s on your rider bro? 41:20 - Pairing = Branding 48:37 - Protect your brand 49:44 - How long it takes to build a successful brand 53:23 - Effort means nothing 55:49 - Best tools Caleb uses in his business 57:36 - How Caleb comes up with ideas for content 1:00:00 - Caleb’s merch 1:01:08 - Caleb’s first hire 1:02:39 - Building someone else’s brand vs. your own 1:04:25 - Content is #1 and how to succeed 1:09:15 - How to build out a team 1:11:39 - Repurpose your ideas and content 1:13:36 - Mining content for sustainability 1:16:39 - Maker vs. Manager 1:19:29 - The challenges that come with starting a business 1:22:49 - Hackathon 1:27:04 - We love a flop 1:31:02 - Having a “gut” feeling 1:32:49 - What Caleb learned from Leila Hormozi 1:34:55 - What Caleb learned from Gary Vee 1:37:04 - What Caleb learned from Alex Hormozi 1:39:07 - Overdelivering for clients 1:41:53 - Advice to 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/