161. Gary Vee Reveals how to Trade Attention for F*ck You Money

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart Collab with Artlist and get 2 extra months for free here: https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970 Check out Hydrant here: https://2ly.link/27h83 What’s up, Rock Nation! Today we sit down with none other than Gary Vee – the king of content, CEO of Vayner Media - a $365M agency, and one of the most iconic voices in the creator economy. In this episode, Gary breaks down exactly how to win on social media in 2025 - from why organic content is the lifeblood of any brand, to how creators should think about attention, brand vs sales, and why most people are one piece of content away from changing their life. He also shares how he scaled VaynerMedia from nothing, why content volume beats perfection, and how humility became his greatest superpower in business. We go deep on platform strategy, AI influencers, creating at scale, and why 22 to 30 is your time to go all in on your dream. If you’re a creator, entrepreneur, or marketer trying to dominate attention in today’s world - this is the blueprint.. Check out Gary here: https://www.instagram.com/garyvee/ https://www.youtube.com/ ⁨@garyvee⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.the505podcast.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs More Free Products: Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK KG Presets Vol. 1 https://www.kostasgarcia.com/store-1/p/kglightroompresets Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Intro 1:02 - What 90% of brands get wrong about Social Media 2:31 - Do you understand each platform? 4:26 - Organic Social is life 6:10 - The TikTokification of content 7:03 - You are the niche 9:07 - Gary Vee vs Alex Hormozi 10:07 - “I’ve never had to make my money from my audience” 11:26 - The early days of Vayner 12:58 - Gary’s Ah-Ha moment 14:59 - Artlist 15:41 - Gary’s pitch to brands for Vayner 18:23 - Interest Graph vs. Social Graph 20:03 - Sawdust Content Theory 21:35 - Gary’s warning to fortune 500 brands 23:19 - How Gary’s pitch has changed 24:33 - Post Creative Strategy 25:23 - How we connected with Gary 27:17 - Gary’s won the lottery twice 29:23 - Macro patients, micro speed 30:53 - Don’t be a dick 32:20 - How to really grow something big 33:42 - Hiring A players vs. B/C players 35:14 - Hydrant 36:01 - You’re leaving brand on the table 36:44 - Gary’s thoughts on Meta’s A.I. strategy 38:58 - How Gary is defending against A.I. 40:22 - How Gary won business early on with Vayner 41:25 - Gary’s current social strategy 43:25 - Gary’s advice to college graduates 46:55 - Going back to being Gary Vee 48:31 - A.I. influencers 50:17 - Gary’s mindset 25 years ago 54:28 - Gary’s has his own slang 56:22 - What platforms you should spend the most attention on If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/