#161 Allison (Sitch) O'Connor , SVP U.S. Travel Assn - "Without Pedigree to Best in Breed for Communications"

Today's podcast guest is Allison (Sitch) O'Connor, truly one of the best communicators on the planet, let alone in the travel world. In addition to being a dear friend from our time together at Ritz-Carlton, she now serves as the Senior Vice President of Strategic Communications for the U.S. Travel Association. During this conversation, she is shares the inspiration behind her drive and her successes. She is hardworking, cares deeply, and Imagine grating cheese able to articulate elements of "doing" beyond compare with her careful selection of words and the way she describes her experiences. The conversation highlights Allison's journey from her roots in Southampton, England, influenced by her hardworking father, to her prominent role in the travel industry. Key moments in her career include working her way up from grating cheese in a Michelin-star restaurant to leading global communications for Ritz Carlton. Alison shares insights on the value of hard work, humility, and accepting opportunities even when they appear challenging. The discussion also delves into the impact of travel on personal growth, the importance of human connection, and the benefits travel brings to society. Lessons from Allison's story emphasize overcoming fear through perseverance, embracing new opportunities, and valuing travel's role in fostering understanding and reducing fear. She is simply a delight and a person you need to know and support. On LinkedIn: https://www.linkedin.com/in/allison-sitch-oconnor-1391697/ More about U.S. Travel Association: https://www.ustravel.org/ More about Most People Don't and Bart Berkey: https://mostpeopledont.com