159. LinkedIn is a Real-Life ‘Cheat Code’ to Get Rich w/ Vin Matano

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart Check out Hydrant here: https://2ly.link/27h83 What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back. We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win. Check out Vin here: https://www.instagram.com/vinmatano/ https://www.youtube.com/ ⁨@vinmatano⁩  https://www.linkedin.com/in/vinmatano/ SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders https://courses.the505podcast.com/pricing-guide Join our Discord! https://discord.gg/xgEAzkqAvs More Free Products: Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACK KG Presets Vol. 1 https://www.kostasgarcia.com/store-1/p/kglightroompresets Kostas’ Amazon Storefront: https://amzn.to/3GhId25 15% OFF Prism Lens FX with code: KOSTAS15 https://bit.ly/42sNdej Timestamps: 0:00 - Trailer 0:35 - Intro 1:20 - How to crush on LinkedIn as a beginner 2:10 - LinkedIn will be the #1 app for creators 3:06 - Repackaging content for LinkedIn 4:36 - How to win with text 6:34 - Why Vin went all in with LinkedIn 7:39 - The bar for video is super low 8:32 - Why Vin is so bullish on LinkedIn 10:18 - Beginner tips 11:46 - Video on LinkedIn 12:59 - The difference between brands and creators on LinkedIn 14:00 - Hydrant 15:00 - People don’t want to follow brand pages 16:30 - full time linkedin creators 17:44 - LinkedIn followers don’t matter as much 18:24 - successful LinkedIn content benchmark 20:02 - Networking on LinkedIn 21:43 - Biggest mistakes beginners make 23:00 - The “But, therefore” rule 25:45 - What’s not working as well anymore on LinkedIn 26:08 - Never post JPEG pics 28:23 - You have to adapt as a creator 30:20 - LinkedIn tips for Photographers & Videographers 32:04 - LinkedIn brand deal structure 33:59 - The new Brand Link feature 37:13 - Why Vin started Creator Buzz 38:32 - Hiring for Creator Buzz 40:19 - $750,000 in year one 41:33 - Navigating live events 45:09 - Difficulties of starting your own business 49:18 - Year one business learnings 51:34 - Softwares Vin uses 52:19 - How ROI is measured 53:59 - LinkedIn Influencer budgets 55:32 - When Vin knew he had to expand his team 58:00 - Cold calling and sales advice 1:01:20 - Video Trends 1:07:31 - Vetting creators 1:09:28 - How he tripled his business 1:11:13 - How Vin splits his time 1:14:00 - Can podcasts clips perform on LinkedIn? 1:15:41 - Your idea is worth sharing 1:17:18 - the next 6-12 months 1:21:06 - Advice to 18 year old self If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/