#156 Founder of FazeFWD, Meg Fasy on "Making it Meaningful"

Meg Fasy is back and honored to have her as my first "repeat" guest in 150+ episodes. Not only is she a friend, but a massive resource in the Sponsorship/Meeting & Events space. She has earned and learned a perspective that is valuable to anyone that might ever attend a conference and wants to "stand out". This podcast, recorded at the IMEX America conference in Las Vegas, shares answers by Meg on questions like, "among thousands, how do you differentiate yourself" and "how do you become memorable"? She shares a few best practices for making MEANINGFUL CONNECTINS by offering value and authentic conversations. Key topics include the importance of relationship-building over one-time interactions, personalized sponsorship strategies, and unique offerings for event planners. Meg emphasizes providing value through actions like main-taining client relationships, offering quiet places at events, and focusing on sustainability. She shares insights from her experience in sales and sponsorship, promoting a customized approach to client engagement. The conversation also highlights the camaraderie and support within the small business community and discusses the competitive nature of larger industries like hotels. Meg encourages listeners to consider their marketing objectives and use storytelling to create memorable experiences in professional interactions. More about Meg Fasy: Meg Fasy is well known in the events industry, with a diverse career that spans hospitality, convention and visitors’ bureaus, industry associations, event technology, and strategic partnerships. As the founder of FazeFWD, a sponsorship management company, Meg is dedicated to enhancing the dialogue between event organizers and brand partners to boost attendee engagement. Her expertise includes: ·      Create Robust Prospectuses that offer value and build revenue ·      Drive strategic initiatives ·      Design immersive experiences for Live events Her commitment to innovation in the events industry continues to make a significant impact on how sponsorships are approached and executed.  https://fazefwd.com meg@fazefwd.com Listen to more podcast episodes at: https://bartaberkey.com/podcast For speaking inquires or to have Bart conduct live podcast interviews at your next event: bart@mostpeopledont.com