156. Downloads or Listens? Which one is more important to author podcasters?

14 Mar 2025 β€’ 10 min β€’ EN
10 min
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10:31
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As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases. So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they"re not telling you the whole story. So let’s talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to. RELATED EPISODES: Stop Being a Comparison Girl Set and Measure Your Author Podcasting Goals Time & Timing to Meet Your Author Podcasting Goals β˜‘οΈ START YOUR AUTHOR PODCAST CHECKLIST πŸ—“οΈ BOOK A STRATEGY SESSION FAVE PODCASTING RESOURCES: πŸŽ™οΈ Microphone 🎧 Hosting (Buzzsprout) πŸ–₯️ Recording/Editing (Descript) πŸ“£ PodMatch (connecting hosts and guests) LET"S CONNECT: IG/Threads Linkedin Note: affiliate links may be included. I only share products I use that you will love! - Kim

From "Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform"

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