#155: Veterans Don't Need Pity - University of Health & Performance Founder and CEO Matt Hesse

Transition back to civilian life is the biggest challenge our service men and women will face in their military careers. America invests millions in training our warfighters to be the most competent in the world. That investment shouldn’t end when the uniform comes off.  The Jedburgh Podcast, the Jedburgh Media Channel and the Green Beret Foundation are proud to announce our partnership with the University of Health and Performance outside of Bentonville, Arkansas.  Matt Hesse is the Founder and CEO of University of Health and Performance. This Veterans Day, Fran Racioppi sat down with Matt to share his vision to build a world-class development program to train our Veterans as certified personal trainers. In addition to the hard skills required to build health and fitness in others, UHP is also teaching the business skills needed to become successful entrepreneurs. Matt explains the process, the details behind each course, why UHP has chosen Arkansas to call home, how he’s building an ecosystem to support all aspects of Veteran transition, and how UHP is leading the way in showing private industry just how valuable our Veterans will be for the next generation of America. Watch, listen or read our conversation from the UHP gym. Don’t miss our full Veterans Day coverage from UHP. Follow the Jedburgh Podcast, the Green Beret Foundation and UHP on social media. Listen on your favorite podcast platform, read on our website, and watch the full video version on YouTube as we show why America must continue to lead from the front, no matter the challenge. HIGHLIGHTS0:00 Introduction1:43 Welcome to the University of Health and Performance3:25 Creating UHP4:37 Why Health and Performance matters 7:46 UHP Programs12:04 Field of Dreams17:46 Preparing veterans for business29:30 Lack of a military transition process34:40 Future of UHP QUOTES“There’s nothing greater than serving democracy. Veterans created this country.” “The health and performance of your life or your company need to be in balance.”“You can take the four pieces of the blueprint: how to think intellectually, how to train physically, how to feel emotionally, and how to lead from a values perspective to build a strategy to get after whatever that purpose is.”“A lot of us carry a lot of shit around that we have not let out yet and a big part of this place is helping people do that.”“I believe that great visionary leaders are unencumbered by their own “I can’t do its.”“Failure is not possible if you don’t quit.”“Anybody can be an entrepreneur. I truly believe that.”“My personal huge goal right now is to give veterans the opportunity to get out and catch up with their peers as fast as possible.”“Most Veterans are highly competent, highly skilled, great leaders, who just want to do awesome purposeful work.” “The DOD’s responsibility is to build a lethal fighting force. Period. End of story.” “2025 we are going to launch Veterans Future Festival. It is going to be the largest veterans day event in the country, anywhere." The Jedburgh Podcast and the Jedburgh Media Channel are an official program of The Green Beret Foundation. The opinions presented on the The Jedburgh Podcast and the Jedburgh Media Channel are the opinions of my guests and myself. They do not necessarily reflect the opinions of the Green Beret Foundation and the Green Beret Foundation assumes no liability for their accuracy, nor does Green Beret Foundation endorse any political candidate or any political party.