155: How to Launch an App and Make Millions with DealMachine Founder David Lecko - 8FE

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Ever wondered what it really takes to turn an idea into a thriving app used by thousands? In this episode of Beyond A Million, Brad chats with David Lecko, the creator and CEO of DealMachine—a powerful software designed to help real estate investors discover off-market properties at discounted prices. David shares how the tool was born out of his own challenges in securing profitable deals and how it has since evolved into the go-to app for investors and house flippers. He talks about the hurdles of launching and growing an app, competing with copycat products, and mastering effective marketing strategies. Plus, we dive into his leadership journey as a CEO, including how he built a company with an employee net promoter score of 90. Tune in!  — Key Takeaways: 00:00 Intro  01:23 About DealMachine  12:01 Challenges of launching and growing an app  16:27 Early promotions and partnerships  19:01 What sets DealMachine apart from other apps 22:57 David’s marketing strategy  28:14 Company culture and core values 35:31 Building trust and avoiding white lies 47:02 Operational framework and leadership  51:16 Real estate investing and personal growth  53:43 Biggest mistake David made 55:26 Most impactful books David read  58:03 Outro — Additional Resources: 🔹 DealMachine: https://www.dealmachine.com/  🔹 LinkedIn: https://www.linkedin.com/in/davidlecko/  🔹 Instagram: https://www.instagram.com/dlecko/?hl=en   ➡️ Learn more at: https://beyondamillion.com/ ➡️ Watch full episodes here: https://www.youtube.com/playlist?list=PL5hbIUyUb68J3nhHSAGDrmUxX4vgXQ4b8 ➡️ Subscribe to our YouTube channel: https://www.youtube.com/@Beyondamillion?sub_confirmation=1   Let's Connect: 🔹 IG: https://www.instagram.com/bradweimert 🔹 TikTok: https://www.tiktok.com/@beyondamil 🔹Twitter: https://twitter.com/BradWeimert 🔹 FB: https://www.facebook.com/profile.php?id=100089061999787 —  Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work.  If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU! Tune in weekly for new interviews with Easy Pay Direct founder Brad Weimert and business expert guests who absolutely crush it in their area of expertise. Learn world-class marketing and sales tactics with elite-level business strategies in sales, marketing, operations, finance, and wealth building. Be sure to give us a follow wherever you get your podcasts so you never miss a new episode!