#154: Elevate Your Marketing Strategies with AI: Joan Jenkins, CMO of Blueshift

In this episode, Miriam McLemore, AWS Enterprise Strategist, sits down with Joan Jenkins, Chief Marketing Officer of Blueshift, to delve into how Blueshift is empowering marketers with cutting-edge AI technology. From personalized customer experiences to strategic automation, Joan shares valuable insights into the pivotal role of data and AI in shaping the future of marketing, and offers personal advice for new and tenured CMOs alike.