#149 "Cooking for Change with Beth Moncel"

“I think if your focus with marketing is always how can you solve a problem for people, then you can do a lot of good because people are always going to be struggling with something so if you come up with a solution to that and offer it to the audience and figure out how to communicate that to them… then you can do a world of good.” - Beth Moncel   Beth Moncel founded Budget Bytes in 2009 as a way to slash her own grocery bills while still eating well during a financially difficult time. With a background in nutritional science and a love of numbers, she began sharing budget-friendly recipes with detailed cost breakdowns and step-by-step instructions. What started as a personal project quickly grew into a widely trusted platform that empowers home cooks to create healthy, delicious meals without breaking the bank. Over the years, Budget Bytes has evolved into a full-scale brand, complete with a bestselling cookbook, a mobile app, and an engaged audience across Instagram, YouTube, TikTok, and more. Beth has built her business by keeping her community at the center—responding to feedback, staying transparent with her audience, and delivering real value through accessible, no-fuss meals. In this episode, Beth takes us behind the scenes of her brand’s growth. She shares how Budget Bytes has adapted over time, the marketing strategies that have kept it thriving, and how she continues to focus on solving real problems for her audience. Beth also discusses how to stay authentic while scaling, how to navigate content creation through algorithm changes, and how she’s diversified her revenue streams with intention. Whether you're a content creator, marketer, or entrepreneur, Beth’s journey offers thoughtful insights on growing a brand with purpose, empathy, and lasting impact.   Website: https://www.budgetbytes.com/  Facebook: https://www.facebook.com/budgetbytes1 LinkedIn: https://www.linkedin.com/company/budget-bytes/about/ Instagram: https://www.instagram.com/budgetbytes/ Twitter: https://twitter.com/budget_bytes YouTube: https://www.youtube.com/c/BudgetBytesBlog TikTok: https://www.tiktok.com/@budget_bytes   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments